Sweetheartserge / Veles.dll is a New York City–based photographer, multidisciplinary artist, musician, and creative director working across documentary photography, nightlife culture, fashion, portraiture, sound, film, and contemporary image-making.
Photography has been central to the practice for more than a decade, documenting New York after dark through clubs, parties, fashion events, concerts, artist portraits, and spontaneous encounters. The work combines documentary immediacy with editorial image-making, focusing on presence, personal style, social energy, and the people shaping New York’s cultural landscape.
The wider practice extends into electronic music, film, visual art, and creative direction. Photography by Sweetheartserge has appeared in Forbes coverage of New York nightlife, while the broader creative practice has also appeared in independent film and cultural projects.
OFFICIAL PROFILES